I am Senior Product Designer
with 8+ years of experience, specializing in the design of digital products that are useful, simple, and thoughtfully crafted.
I have worked with companies of all sizes — from agencies (Geronimo) and scale-ups (Voodoo) to consulting firms (Niji), as well as freelance collaborations (Lama Bank, Dogami, Matera, and more).
My approach is firmly user-centered, grounded in a rigorous design process (research, prototyping, testing), and shaped by a strong product culture.
Skills
Discovery
Framing research objectives with stakeholders.
Qualitative and quantitative research.
Defining OKRs (Objectives and Key Results).
User Research
User interviews and targeted surveys.
Contextual observation, shadowing and workshops.
Personas and user journey.
Prototyping
Zoning, wireframes and user-flows.
Creating visual mockups.
Interactive prototypes for usability testing.
Testing
Validating concepts with real users.
Gathering user’s feedback and insights.
Identifying pain points, needs and opportunities.
Delivery
Presenting results to product and tech teams.
Designing high fidelity mockups with edge-cases.
User-flows and technical documentation.
Improvement
Weekly analyzing behavioral data.
A/B Testing (with product, tech and data teams).
Weekly check of NPS and customer support team.